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Hey everyone. I’m Josh Nagle from See George Go. Welcome to Alchemix, episode 2.
Everyone, this is Carl from 7 Hills Brewery, and today, we got a great show for Alchemix, episode 2. I’m going to talk with Josh about what See George Go is all about, and we’re going to try one of our cocktails out for a new menu here.
And I’m excited with this.
Let’s just go for it. Okay.
Yeah. Let’s go for it. Yeah. Man, what is that?
That is Mr. Tea. It is our … Not our. We didn’t make the whiskey. It’s Dickel’s whiskey and then a tea concentrate that I make and some mint, and that’s it, so pretty simple but refreshing.
It’s really good. Thanks.
Thank you. At 100 degrees outside, you’d be pretty . So, yeah, I’ve had this drink in my back pocket for a couple years now. I really like it. I think it’s super refreshing, and it’s not to bourbon-ey. It doesn’t taste like whiskey, I guess.
Yeah. It’s definitely … It’s got a little bit of a sweet tea vibe to it, which is nice, man. It really cuts the whiskey down so even … I don’t. If I wasn’t a huge whiskey drinker, this is still a drink I’d go for.
You can definitely taste it on the back half of the drink, which is awesome.
Yeah. Exactly. And that’s why I tried to go for it because we all love … We don’t all love whiskey, but for people who-
We should. But people who do like whiskey, I want to have that flavor profile in there. It’s not like vodka. I don’t want to hide the vodka? I don’t want to hide the whiskey, so. And I think the mint just brings it all subtly together, so.
Definitely. A little herby vibe in there.
Right. Exactly. Cool. So you have some things going on in your life.
I hope. I think so.
I hope. So you are a local business owner.
And what business do you own?
Well, I have a chiropractic business first and foremost. The spine is more chiropractic. And then, I recently launched … I don’t even know how to frame it. I’ve been calling it an educational experience because afterschool program sounds really lame, and that doesn’t make me want to sign up and to be a part of it.
It sounds like a show you’d go watch after school.
Yeah. Yeah. But it’s something that’s very different. I’ve searched high and low for something that brings the education experience that I wanted when I was in high school, especially as a 15 or 16-year-olds kid. I think I had those same thoughts that everybody does, like, “This sucks. Why am I here?” And so, I always wanted something to tie it all together, and I thought I had some pretty cool ideas. They were probably trash actually, but I still thought them. And to have some experience to figure out were they any good or to actually give them a shot. You just don’t generally have the money to do that or the guidance to do that when you’re 15 and 16, up to 18 years old, but-
I agree with that.
I realized pretty early on that I was not fit for a job where I had a boss.
Well, that’s why you own your own business. You are a chiropractor. You’re your own boss, right?
Yeah. Well, yeah. Yeah. I still have to follow some rules. Actually, Dan Johnson is our CEO, so he gets to make the rules, and I have an easier time following along with him. But, yeah, it’s-
So what is See George Go? I know you guys just did this huge thing that was pretty amazing. I saw it online. But for people that don’t know.
Yeah. So it’s an afterschool experience, and basically, I take a group of 20-30 kids. This is the first launch. We just launched in January, so we had seven kids. But I give them $5,000 and a goal of creating something that’s good for their community on campus or the community as a whole.
Yeah. And so, I think of it kind of like angel investing in high school, right?
Sure. Exactly. Right. You’re investing in their future, not possibly getting paid back through royalties or whatever.
Yeah. And it’s really great investing in their future. I think there’s a cliché saying where people are like, “Well, you know, this next generation is the generation that’s going to lead us,” and I think that there’s actually something to that because whether we want them to or not, these kids are going to grow up, and they’re going to be hopefully functioning adults in society, and-
Look at us. Somewhat functional.
Yeah. And so, I don’t have any kids of my own, but I just thought that if we’re going to change leadership, if we’re going to change things the way that they’re done in the world, that we actually have to get to that root and start with that true next set of leaders. And so, while we’re there, it’s not just all fun and games. They’re learning real things about personal growth. They’re learning about how to start a business. Actually, Kieth just came in from 7 Hills and talked to them about entrepreneurship and job changes and the value of community, which is another thing that we really touch on because each month, the students select a different change maker as we call them or a nonprofit or a group that’s doing something cool to help support our community. So not only are we trying to build something from a business aspect, saying, “Hey, if you’re building a business, be good for your community,” but then also celebrating others who are doing cool things as well.
Nice. So what was the … I saw that you guys … They got to vote on what they want to do as a project, right?
What were some of those ideas that they got to vote on? What was the project that they ended up going with?
Man, that’s good.
Thanks, Carl. So they had three options this first round. They had a community garden, which hopefully will still happen at some point. They’re actually right outside the event center where we are now. A bike and skate repair center or a recording studio. Now, they chose to build their recording studio, and we had a cool opportunity to-
I like that decision. Right?
Yeah. Here we are. They also had a cool opportunity. We had one of my friends, Sammy Brew, him and then his bass player as well from their band, come out and spend three days with the kids, learning how to record and making music together actually, yeah. It’s really fun because Jake, the bass player, is 22. Sammy when he was here was 17 and just turned 18, and so it was [crosstalk 00:06:40]
Yeah, I watched him play. He was pretty good. I worked that night. And really well.
Yeah. And it’s that true essence of everybody walked away and learned something. I’m learning right alongside the students. The See George Go project is my own personal … See George Go project’s a little inception dream moment.
Now, when they chose the recording studio, what was the process after that? Were they there making decisions of, “Okay, this is the equipment that we need to buy. This is how the software’s going to work,” or did you tell them and guide them? How did that all work out?
I like to see a lot of it is like a sport or like a drama-type thing where I’m more of a coach or a facilitator, and I try to present them with the right questions at the right time. But really, they make all the decisions. So if they get stuck, I might be like, “Well, hey, what could we search for online to figure out more about mixers,” Or, “Do we know anybody where …” Being the adult, you have a few more connections. Time is a huge advantage, and so, I’ll reach out to friends and say, “Hey, would you mind coming in and sharing some of your knowledge or expertise.” So somebody like Sam and Jake, they came in, and Jake knew the back end of everything and how to set everything up. And so, they got to ask them a lot of questions, but really, it’s all student decisions. They do the prep work. They do the finance. They do the research. They had to pitch the idea to their principal to make sure that it was okay. And they do literally everything that goes into setting up a business just like you would outside of a classroom setting.
Right. Awesome. Okay. So they did all that. They set everything up. And what was the final product? Obviously, you created a music studio, but I’m assuming you did something with it. You just didn’t set up and like, “Well, that’s done.” Did you guys make an album or a song or two or something, or?
It’s always in process. Something that I think is really cool about the program is I’m not tied to building recording studios. See George Go is not a recording studio company or a recording project company. Eventually, I hope that it’s a national or worldwide product where students are submitting, like, “Hey, I came up with this idea that will fix this problem,” and that’s our mission statement. It’s design and fix. And so that they’ll just email me and be like, “Hey, I think we can do this for $5,000. Would you fund it? And then we find a teacher and hire them so that they get paid to facilitate the course as well. So hopefully in the future, it’s a bunch of things and each one of them is generational, as I would say. So this is a living project, so we’ll go from the idea/conception/building phase this time, but they find out pretty quickly that $5,000 sounds like a lot of money but it’s not all that much money. And so, they leave notes for the next group because then in the fall, we’ll run another innovation course for another group of students who will take over the recording studio, so.
Okay. So they’re leaving the next kids who want to work at the recording studio like, “Here’s how the mixer works. Here’s how this works,” and-
Yeah. And here’s what we were able to do. Here’s what we wanted to do, and here’s maybe some direction for you to jump off to in the next version. And so, in the fall when I get back to senior, they’ll get another $5,000 and a new group of students, and they get to build onto it.
Now, they’re going to keep building onto the recording studio?
So this was one project, and it’s just going to be a bigger project throughout, so it’ll just keep expanding it, making it into a bigger business.
Just like a real business with $5,000 just each time reinvest. Now, if they have enough members, then we’ll branch off and do another one.
Like vote for three other things. Here’s three other things. Let’s vote for another thing?
You got it. Yeah.
Cool. That’s awesome. So where can people learn more about See George Go?
Head over to the website. It’s seegeorgego.come. It’s W-W-W dot S-E-E-G-E-O-R-G-E-G-O dot come.
We’ll find it right here. I’ll make Walt put it in somewhere right here.
The magic of Walt.
But awesome. And then Facebook obviously, right?
Yep, we are See George Go on Facebook as well.
Cool. Awesome. And then, we’re not going to do it here, but they can find out why it’s called See George Go, right?
I didn’t really realize what it was, but when you said it, I’m like, “Man, I feel kind of like an idiot for not realizing that’s what it meant for it to be.”
No man. There is a thought and nuance to literally every piece of the company, so.
That’s cool. So why did you pick senior high school?
Hopefully, I’ll be at all three high schools at some point, but that was the first opportunity. I went to Hempstead, but my favorite teacher at Hempstead, Steph Monahan … She was my first anatomy and physiology teacher … Actually reached out to me and was like, “What is this? I need to be a part of it.” And I was like, “That’s who I want to work with,” and then senior green lighted it right away. Dr. Johnson over there
Yeah. Well, my son, he starts freshman class next year, and he’s all into music. This kid has a very wide range music taste. David Bowie, Metallic, Nirvana, Queen, so this might be right up his alley.
That’s what’s up. You can also sign up your students.
Yeah, let’s see how to sign up.
It’s at seegeorgego.com/apply. And we did something cool with the application process. It’s humble brag. I was a really good student, but I certainly don’t think I was the smartest student, and so, the application process, instead of just being for kids with 3 or 4.0 grade point averages, it’s just 10 open-ended questions. I just want to get to know you a little bit. And the people with the most creative and cool answers-
You’re going to be part of it.
That’s who will be in it.
Yeah. Sometimes, you’re book smart. Sometimes, you’re street smart. Sometimes, you’re just creative.
But awesome. Well, hey man, thanks for coming out, being part of this. Cheers. All right guys. Until the next episode.